Artentiko | http://artentiko.comWe unite brilliant ideas, selected styles, well thought out strategies and meaningful words. We effectively build brand images, creating complex visual and branding solutions. Solutions that combine art with technique, solutions that are both aesthetic and functional.
Jessica Walsh | http://jessicawalsh.com
Jessica Walsh is a multidisciplinary designer living and working in NYC. Her work has been featured in numerous magazines and books, and won design awards from the Type Directors Club, Art Directors Club, SPD, Print, Graphis, among others. She has been named Computer Arts magazines “Top Rising Star in Design”, an Art Directors Club “Young Gun”, and Print Magazines “New Visual Artist” and L magazines “25 under 25 Envy List”. She has worked with studios such as Sagmeister Inc, Pentagram Design and Print Magazine, and freelances for a variety of clients such as the The New York Times, AIGA, Computer Arts & I.D. Magazine, and Technology Review. When not doing design, she can be found playing with her dog momo, eating avocados, or doing yoga.
Sweet and Sour: The Two Faces of Yellow, Part 1
We have already established that yellow is a bright, vivacious color that immediately grabs one’s attention. This is perhaps the logic behind caution tape and yellow cabs. That said, yellow is also a surefire way to liven up any design. As we said before, less is more when it comes to this bold color – overuse can often create an overwhelming effect.
What is perhaps most interesting about this color is it’s versatility. We’ve noticed that yellow, unlike most colors which appear in a wide range of shades, has two very distinct personalities: sweet and sour. Pale yellow is very soft and friendly, inviting and warm, great for wedding invitations, business cards, etc… We suggest using it for anything you want to give that “I’m just really nice” feeling to. It is playful and charming, and just downright cute (think baby ducks or golden retriever puppies). Just look at all the pale yellow down below and tell us you don’t immediately feel happier:
Sweet and Sour: The Two Faces of Yellow, Part 2
Now meet the “evil” twin, bright yellow. Think of lemons: they are tart, sour, and make you pucker up whenever you eat them. Well, bright yellow works in a similar fashion. It is an eye grabber and immediately draws attention wherever it appears. So use caution (pun intended) when applying bright yellow to your design. It works perfectly as an accent color, especially against black, so if you’re looking for a great way to electrify a print ad in a way that is less unexpected than traditional black white and red, use yellow!
See what we mean? Yellow in design is almost never mellow.
This is the third and final post for yellow in our color series, up next? Green!